Perhaps you have been to an internet site that had at the very least 5 different fonts or even a background color that made the font very difficult to see? (i.e. white background with yellow font)
This sort of website is just a disaster--the kind of website that will immediately send an email to your customers that says, "Our company/organization isn't professional enough to have a decent website" ;.The underlying message is, "Our company does not care that much about your business" ;.
This is actually the last message you intend to send as a business owner, so go over these ideas to be sure you are incorporating the fundamentals of professional design.
1. Create a professional feel for the advertisement/website.
What does this mean? It means having one consistent font that's an easy task to read. It means labeling your links clearly to ensure that others can quickly navigate your site. It means having a consistent theme to all your pages so that your ad/site has a unique style and feel--one that's not cluttered by unreadable fonts!
https://www.premierpartyprints.com https://www.jerseyusabr.com https://poseyyoga.co.uk https://www.kitchenjoint.com https://valuemedsupplies.com https://thesolset.com https://www.bundlesbykindy.com https://torianic.com
It means balancing images, text, and empty space; way too many pictures or a lot of text makes your ad/website look a lot less appealing; remember it is GOOD to possess some empty or white space.
Don't forget the fundamentals: grammar, punctuation, and spelling--nothing can make you look more unprofessional faster than poor written communication! Get work proof read by a professional.
2. Organize your information concisely.
A lot of people searching the internet want to get what they require quickly; they don't want to invest hours and hours studying long paragraphs on your website to get what they're looking for. Use bullet points or break up your information into small paragraphs. Use bold text to emphasize the really important ideas or products. If someone only spent a couple of minutes on your website, they will manage to see the bold text and have a basic concept of what it's about.
Have others look at your website/advertisement and ask what their first impression is without reading some of it; you might be surprised to get that individuals are overwhelmed by way too many words and not enough white space. Stick to the fundamentals and present your information in ways that anyone could easily understand. This leads to the next tip:
3. Communicate your information at the 5th grade level.
Yes, it's true. Even on the internet we still need to keep things as simple as possible. Avoid big words or fancy language--even if your ad/website is catered to an educated audience. A lot of people just want the fundamentals about your organization or product--if they desire more details, ask them to contact you via email or phone.
4. Use a Professional Color Scheme.
Dark backgrounds with light text tend to appear the absolute most professional. When you yourself have to employ a white background, use a dark font that's easy to see like Navy or Black. Red may not be dark enough unless it is a richer shade. If you are trying to incorporate a color theme to your advertisement/website, use as few colors as you can (i.e. 2-3). If you design a business logo yourself, incorporate the above tips. If your logo is on a business card be sure that your name and contact information are the greatest and boldest thing on the card.
5. Always ask others to offer feedback in regards to the usability of your website.
Learn how to produce a survey as possible post on your internet site to gather this information. Yahoo sitebuilder causes it to be very easy to add forms and gather information. You might want to take into account switching to this program if your sitebuilding software isn't user friendly.
Above all, remember this: Your advertisement/website sends a direct message to your customers about how exactly professional you're, so spend enough time to make work the most effective it could be.
Jill Stewart Tabatabaei graduated from Brigham Young University in 2005. During her last semester, she worked as a PR intern for Intermountain Health Care where she was in control of designing adverstisements and promoting events.
She learned a great deal about design in her Computer courses at BYU. She received the most truly effective score in her class on a newsletter she created using Microsoft Publisher.